Process
Research sequence: interviews, then surveys
Discovery, validation, tracking
A three-step research sequence that uses interviews and surveys in the right order. Start with 8 to 15 interviews to find themes, validate those themes with a survey across your user base, then track progress with ongoing surveys. It prevents the common mistake of launching a survey before you know what to ask.
Where this appears
What's in this process
- Interviews first: Explore the problem space with 8 to 15 open-ended interviews. Surface themes and surprises.
- Survey to validate: Turn the interview themes into survey questions. Measure how broadly each one applies.
- Survey to track: Run ongoing surveys such as an NPS pulse or periodic CSAT to see whether your fixes work.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/interview-then-survey-research-sequence"><img src="https://www.koji.so/visuals/interview-then-survey-research-sequence/interview-then-survey-research-sequence.png" alt="Process showing the research sequence of discovery, validation and tracking: interviews first, a survey to validate the themes, then surveys to track results." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/interview-then-survey-research-sequence">Research sequence: interviews, then surveys</a>, Koji</p>
