Comparison
Job map vs customer journey map
A side-by-side comparison of two mapping methods that product teams often confuse. A customer journey map follows someone's experience with your company, while a job map follows the job they are trying to get done, whatever tools they use. Use it to pick the right map for your research question.
Where this appears
What's in this comparison
Customer journey map
- Follows a person's experience with one company
- Steps are touchpoints like discover, buy and get support
- Changes when your product or channels change
- Best for fixing where you lose people today
Job map
- Follows the job, whatever products are used
- Steps are what the person is trying to get done
- Stays valid as tools and technology change
- Best for finding what to build next
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/job-map-vs-customer-journey-map-comparison"><img src="https://www.koji.so/visuals/job-map-vs-customer-journey-map-comparison/job-map-vs-customer-journey-map-comparison.png" alt="Comparison of a job map and a customer journey map, showing how their focus, steps, stability and main use differ." width="1200" height="642" /></a>
<p>Source: <a href="https://www.koji.so/visuals/job-map-vs-customer-journey-map-comparison">Job map vs customer journey map</a>, Koji</p>
