Question bank
Jobs to Be Done discovery interview questions
Seven questions to find the job customers hire your product to do
Seven product discovery interview questions built on Jobs to Be Done. They walk a customer from the moment they started looking for a solution, through the cost of the problem and what they tried before, to what they would do if your product did not exist. Use them early in product development, before a major feature bet, or when you want to understand needs people find hard to name. Koji can run them as AI interviews and group the answers into themes.
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What's in this question bank
Product discovery interview
- Take me back to the moment you first started looking for a solution like ours. What was going on at work?
- Which best describes the primary outcome you are trying to achieve?
- Describe the last time you felt like the problem you are trying to solve was really costing you. What happened?
- Before using our product, how well were you able to solve this problem with other tools?
- Have you tried other solutions for this problem before?
- If our product did not exist, what would you do instead?
- How did you first learn about us?
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<a href="https://www.koji.so/visuals/jobs-to-be-done-discovery-interview-questions-template"><img src="https://www.koji.so/visuals/jobs-to-be-done-discovery-interview-questions-template/jobs-to-be-done-discovery-interview-questions-template.png" alt="Question bank of seven Jobs to Be Done discovery interview questions, from the moment someone started looking for a solution to what they would do instead." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/jobs-to-be-done-discovery-interview-questions-template">Jobs to Be Done discovery interview questions</a>, Koji</p>
