Question bank
Website exit-intent and conversion survey questions
Eight questions to ask visitors who are about to leave or buy
Eight website feedback survey questions for the two moments where revenue leaks: when a visitor is weighing a purchase and when they are about to leave. They mix a purchase likelihood rating, a ranking of decision factors and a yes or no on pricing clarity with open questions about what is in the way. Use them in an exit-intent or checkout intercept, three to five at a time. Koji can ask them as an AI interview and follow up on each answer.
Where this appears
What's in this question bank
Conversion and purchase intent
- How likely are you to complete a purchase today?
- What is stopping you from buying right now?
- Which factor matters most in your decision?
- Was the pricing clear and easy to understand?
- If you did not buy today, what would bring you back?
Exit intent
- Before you go: what were you hoping to find today?
- What is the main reason you are leaving without buying or signing up?
- Is there anything we could have done to keep you here?
Use this image
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<a href="https://www.koji.so/visuals/website-exit-intent-conversion-survey-questions"><img src="https://www.koji.so/visuals/website-exit-intent-conversion-survey-questions/website-exit-intent-conversion-survey-questions.png" alt="Question bank of eight website survey questions in two sections, conversion and purchase intent, and exit intent, such as what is stopping you from buying." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/website-exit-intent-conversion-survey-questions">Website exit-intent and conversion survey questions</a>, Koji</p>
