Question bank
Pricing questions for a new service
Twelve questions to ask about 30 recent customers
Twelve reusable questions for pricing a new service or package with recent customers. They open with the last purchase, then the offer, then the four Van Westendorp price questions and a purchase-intent check at one price. Use them in a phone call, a form or an interview. Koji can run them as an AI interview with a price test built in.
Where this appears
What's in this question bank
Their last purchase
- Tell me about the last time you bought something like this.
- What did you compare it with?
- What did you pay, and how did that feel?
The new offer
- In your own words, what is this offer?
- Who would you book it for?
- What would stop you booking it?
- What would you do instead if it did not exist?
The price check
- At what price would this feel too cheap to trust?
- At what price is it a bargain?
- At what price does it get expensive?
- At what price is it too expensive to consider?
- At this price, how likely are you to book? What made you say that?
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<a href="https://www.koji.so/visuals/new-service-price-research-questions-for-customers"><img src="https://www.koji.so/visuals/new-service-price-research-questions-for-customers/new-service-price-research-questions-for-customers.png" alt="Question bank of twelve questions for pricing a new service with customers, in three groups: their last purchase, the new offer and the price check." width="1200" height="705" /></a>
<p>Source: <a href="https://www.koji.so/visuals/new-service-price-research-questions-for-customers">Pricing questions for a new service</a>, Koji</p>
