Process
Price a new service in one week
Five steps for a small business with no sales history
A five-step process for setting the price of a new service or package when you have no sales history. It starts with your own floor, uses about 30 recent customers and ends with a paid test. It is written for owners of small businesses without a research team. Koji can run the interviews and the price test if you would rather not do them by hand.
Where this appears
What's in this process
- Write your floor: Cost of one sale plus the least you can earn from it. No price goes below.
- Put the offer on one card: Name, what is included, how long it lasts. One image if it has one.
- Invite recent buyers: People who bought in the last 90 days, plus a few who did not return.
- Ask about 30 of them: Last purchase first, then the offer, then prices one at a time and why.
- Check with real bookings: A deposit or a paid first month from a handful of customers.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/price-a-new-service-in-one-week-steps"><img src="https://www.koji.so/visuals/price-a-new-service-in-one-week-steps/price-a-new-service-in-one-week-steps.png" alt="Process for pricing a new service in a week: write your floor, put the offer on a card, invite recent buyers, ask about 30 and check with real bookings." width="1200" height="739" /></a>
<p>Source: <a href="https://www.koji.so/visuals/price-a-new-service-in-one-week-steps">Price a new service in one week</a>, Koji</p>
