Checklist
Checklist: is your new service price ready?
Eight checks after 30 customer conversations
Eight checks for turning a price test into a launch price for a new service. They cover your floor, near-ties between prices, a ladder that stopped too low, reasons versus the curve and a paid test. It suits owners of small businesses reading results from about 30 conversations. Koji reports show the share who would buy at each price with the reasons behind them.
Where this appears
What's in this checklist
- Drop every price that earns less than your floor.
- Treat prices within about 10% of each other as a tie.
- Pick between ties by cost, capacity and brand.
- If the top price wins, add higher prices and test again.
- If most people refuse the lowest, rebuild the offer first.
- Read the reasons before the curve.
- Count only definitely would buy when the decision is hard to undo.
- Take a few deposits or paid first months before you print the price.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/launch-or-keep-testing-a-new-service-price-checklist"><img src="https://www.koji.so/visuals/launch-or-keep-testing-a-new-service-price-checklist/launch-or-keep-testing-a-new-service-price-checklist.png" alt="Checklist for deciding a new service price after about 30 customer conversations: floor, near-ties, reasons, ceiling and a real booking test." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/launch-or-keep-testing-a-new-service-price-checklist">Checklist: is your new service price ready?</a>, Koji</p>
