Bar chart
How small business owners handled prices in 2026
Survey of more than 900 owners at the start of 2026
A bar chart of how more than 900 small business owners answered a pricing survey at the start of 2026. About two thirds had raised prices or planned to. It is useful context for an owner setting the price of a new service, because the market around that price is moving. Koji can run the customer interviews behind a price decision.
Where this appears
What's in this bar chart
| Share of owners | |
|---|---|
| Planned to raise prices, not yet | 36.4% |
| Had no plans to raise prices | 32.6% |
| Had already raised prices | 31% |
Survey asked about price changes over the past six months or planned changes.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/small-business-owners-price-rises-early-2026-survey"><img src="https://www.koji.so/visuals/small-business-owners-price-rises-early-2026-survey/small-business-owners-price-rises-early-2026-survey.png" alt="Bar chart of how more than 900 small business owners handled price rises in early 2026: 36.4% planned to raise, 32.6% had no plans and 31.0% had already raised." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/small-business-owners-price-rises-early-2026-survey">How small business owners handled prices in 2026</a>, Koji</p>
