Process
Key informant interview protocol in five steps
A five-step protocol for B2B research where one person reports on their company: name the unit, sort questions by how reliable one informant can be, recruit a senior informant and one outside the champion's line, screen competence per topic, and report agreement. Koji asks every informant the same structured questions, so agreement comes out as a number.
Where this appears
What's in this process
- Name the unit: Before fielding, mark each question as about the person, team, department or company. Split questions that cross units.
- Sort questions by reliability class: Objective, present-tense, event-anchored questions can survive one informant. The rest need more.
- Recruit a senior informant per account: Plus at least one person outside the champion's reporting line.
- Screen for competence in the interview: Per topic, with scale questions, not once at recruitment.
- Report agreement alongside themes: Every company-level claim says how many informants supported it and whether any disagreed.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/key-informant-interview-protocol-five-steps"><img src="https://www.koji.so/visuals/key-informant-interview-protocol-five-steps/key-informant-interview-protocol-five-steps.png" alt="Process of five steps for key informant research, from naming the unit each question is about to reporting agreement between informants." width="1200" height="817" /></a>
<p>Source: <a href="https://www.koji.so/visuals/key-informant-interview-protocol-five-steps">Key informant interview protocol in five steps</a>, Koji</p>
