Question bank
Logo test question bank
Ten open questions for testing a logo with customers or prospects, in four groups: a first impression after a short timed view, brand fit, distinctiveness from competitors and the logo in context. Ask them in this order so liking does not colour the rest, and follow each answer with a question about why. In Koji you can attach the logo to a question and show it for a few seconds before asking.
Where this appears
What's in this question bank
First impression, after a timed view
- What do you remember about the logo you just saw?
- What kind of company do you think this is?
- What do you think this company sells, and who for?
Brand fit
- Which of these words describe this logo?
- If this company were a person, how would you describe them?
- Does this logo feel more premium or more budget to you? Why?
Distinctiveness
- Does this logo remind you of any other company or product?
- What, if anything, would make it hard to tell apart from others in this space?
In context
- Here it is on the product. Does it look like it belongs there?
- Is there anything about it that bothers you or feels off?
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<a href="https://www.koji.so/visuals/logo-test-question-bank"><img src="https://www.koji.so/visuals/logo-test-question-bank/logo-test-question-bank.png" alt="Question bank for a logo test, with questions for a first impression after a timed view, brand fit, distinctiveness and context" width="1200" height="667" /></a>
<p>Source: <a href="https://www.koji.so/visuals/logo-test-question-bank">Logo test question bank</a>, Koji</p>
