Guide
Five mobile app research mistakes
Five common mistakes in mobile app user research. Questions about future use get wishful answers, app store reviewers are not typical users, power and casual users need separate treatment, the first minutes of use deserve the most research, and analytics alone never explain why. Use it to check a mobile research plan before it goes live.
Where this appears
What's in this guide
- Asking about the future: Would-you questions get wishful thinking. Ask what users have actually done.
- Recruiting only App Store reviewers: Reviewers are outliers. Include silent users who never review anything.
- Treating all users the same: Power users and casual users need different things. Segment your participants.
- Ignoring the first 5 minutes: First-session behavior is a strong predictor of retention. Cover onboarding well.
- Over-relying on analytics: Analytics tell you what happened. Research tells you why. You need both.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/mobile-app-research-mistakes"><img src="https://www.koji.so/visuals/mobile-app-research-mistakes/mobile-app-research-mistakes.png" alt="Listicle of five mobile app research mistakes, from asking about the future and recruiting only reviewers to over-relying on analytics." width="1200" height="737" /></a>
<p>Source: <a href="https://www.koji.so/visuals/mobile-app-research-mistakes">Five mobile app research mistakes</a>, Koji</p>
