Process
Multi-market qualitative study setup steps
From one guide to a comparable read across markets
A six-step process for research agencies who want to field the same AI-moderated interview in several languages. It runs from the agency template and shared structured questions through translation review, previews in each language, recruitment with market caps, and a report read by market. Koji supports each step.
Where this appears
What's in this process
- Start from the agency template: Open the agency interview template and write each question as an objective.
- Add structured questions: Country, decision and a 1 to 10 rating, asked the same way in every market.
- Enable languages, review text: Machine translate the study text, then have a native speaker check it and the consent text.
- Preview in every language: Previews are saved but not counted or charged. Fix awkward phrasing first.
- Invite or recruit, cap each market: Check panel feasibility per market and set a response limit for each.
- Read by market, then share: Compare findings by country, check the quotes, share the report.
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<a href="https://www.koji.so/visuals/multi-market-qualitative-study-setup-steps"><img src="https://www.koji.so/visuals/multi-market-qualitative-study-setup-steps/multi-market-qualitative-study-setup-steps.png" alt="Process with six steps for setting up a multi-market qualitative study in Koji, from the agency template to language review and a shared report." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/multi-market-qualitative-study-setup-steps">Multi-market qualitative study setup steps</a>, Koji</p>
