Checklist
Multi-market qualitative study checklist
Eight checks before you open fieldwork in a second market
A checklist for research agencies running one qualitative guide across several markets and languages. It covers guide design, shared structured questions, translation review, previews, recruitment checks and reading original-language quotes. Use it before fieldwork starts. Koji can run the interviews in each language once the guide is ready.
Where this appears
What's in this checklist
- Write objectives per question, not exact wording
- Use one interviewer logic in every market
- Add the same structured questions in every market
- Have a native speaker check translated consent text
- Preview one interview in each language
- Check panel feasibility for each market first
- Set a response limit for each market
- Read original-language quotes before you trust a theme
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<p>Source: <a href="https://www.koji.so/visuals/multi-market-qualitative-guide-checklist">Multi-market qualitative study checklist</a>, Koji</p>
