Question bank
Interview questions for a new customer segment
A short bank to ask every person in the segment
A reusable set of ten interview questions for founders who are researching a new customer segment before building for it. It moves from how people handle the problem today, to who decides and pays, to what they already use, and ends with questions that ask for a real next step. Use the same wording in every interview so answers can be compared. Koji can run the same bank as a study with screening questions.
Where this appears
What's in this question bank
Their world
- Walk me through the last time you had to deal with this.
- What did you do first, and what happened next?
- How much time did it take, and who else was involved?
How they buy
- Who decides, who pays and who can say no?
- What happened the last time you bought something like this?
What they use today
- What do you use now, and what made you choose it?
- What have you tried and dropped?
What they will commit to
- Could your manager join a second call?
- Would you try a small paid pilot?
- What would have to be true for that to be a yes?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/new-segment-interview-questions-bank"><img src="https://www.koji.so/visuals/new-segment-interview-questions-bank/new-segment-interview-questions-bank.png" alt="Question bank for interviewing a new customer segment, in four groups: their world, how they buy, what they use today and what they will commit to." width="1200" height="680" /></a>
<p>Source: <a href="https://www.koji.so/visuals/new-segment-interview-questions-bank">Interview questions for a new customer segment</a>, Koji</p>
