Reference table
NPS benchmarks: SaaS, retail and services
Average, top quartile and bottom quartile Net Promoter Score for eight industries
Average Net Promoter Score with top and bottom quartile cut-offs for eight industries: SaaS, ecommerce, consumer tech, hospitality, restaurants, professional services, education and automotive. The figures are aggregated from published benchmark studies covering 2024 to 2026. Use it to compare your score with your own sector rather than with famous consumer brands, and pair the number with the reasons customers give for their rating.
Where this appears
What's in this reference table
| Industry | Average NPS | Top quartile | Bottom quartile |
|---|---|---|---|
| SaaS / B2B Software | 36 | 51+ | 20 or below |
| Ecommerce / Retail | 45 | 62+ | 28 or below |
| Consumer Tech (apps, devices) | 41 | 60+ | 22 or below |
| Hospitality / Hotels | 50 | 70+ | 32 or below |
| Restaurants / Food Service | 42 | 65+ | 25 or below |
| Professional Services (consulting, legal, accounting) | 58 | 75+ | 40 or below |
| Education / EdTech | 38 | 55+ | 20 or below |
| Automotive | 39 | 60+ | 20 or below |
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<a href="https://www.koji.so/visuals/nps-benchmarks-saas-ecommerce-services-industries"><img src="https://www.koji.so/visuals/nps-benchmarks-saas-ecommerce-services-industries/nps-benchmarks-saas-ecommerce-services-industries.png" alt="Table of 2026 NPS benchmarks for eight industries, including SaaS, ecommerce and hospitality, with average, top quartile and bottom quartile scores." width="1200" height="882" /></a>
<p>Source: <a href="https://www.koji.so/visuals/nps-benchmarks-saas-ecommerce-services-industries">NPS benchmarks: SaaS, retail and services</a>, Koji</p>
