Reference table
What is a good NPS score?
How to read a Net Promoter Score, from world-class to critical
A quick guide to reading a Net Promoter Score regardless of industry. Scores of 70 and above are world-class, 50 to 69 excellent, 30 to 49 great and 0 to 29 okay, while negative scores signal a customer experience problem. Use it for a first read of your number, then compare against your own sector and your own trend over time.
Where this appears
What's in this reference table
| Score range | Rating | What it means |
|---|---|---|
| 70+ | World-class | Top-tier brands (Apple, Tesla, USAA, Costco, Patagonia) |
| 50 to 69 | Excellent | Strong loyalty, healthy referral economics |
| 30 to 49 | Great | Above average, room to grow |
| 0 to 29 | OK | Net positive but vulnerable to competition |
| -1 to -20 | Below par | Customer experience needs urgent attention |
| Below -20 | Critical | Existential brand risk |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/what-is-a-good-nps-score-ranges"><img src="https://www.koji.so/visuals/what-is-a-good-nps-score-ranges/what-is-a-good-nps-score-ranges.png" alt="Table showing how to read a Net Promoter Score, from 70 and above rated world-class down to below minus 20 rated critical, with what each range means." width="1200" height="774" /></a>
<p>Source: <a href="https://www.koji.so/visuals/what-is-a-good-nps-score-ranges">What is a good NPS score?</a>, Koji</p>
