Question bank
Packaging and product photo test questions
Ten neutral questions for a first-impression test of a pack, label or product photo
Ten questions for testing a product pack, label or hero photo with real buyers before you print or launch. Ask the first four right after a short timed view, the next four with the image back on screen, and the last two when comparing versions or checking price. Written for small ecommerce and consumer brands. In Koji you can attach the image to a question, set a 3 to 15 second view, and let the AI interviewer ask follow-ups.
Where this appears
What's in this question bank
Right after the timed view
- What do you remember seeing?
- What do you think this product is?
- Who do you think it's for?
- What words would you use to describe how it looks?
With the image back on screen
- What, if anything, is confusing or hard to read?
- What would you want to know before buying this?
- Where would you expect to find this, and next to what?
- What would stop you buying it?
For two versions or a price
- Which details made you think that?
- What would you expect to pay for this?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/packaging-first-impression-question-bank"><img src="https://www.koji.so/visuals/packaging-first-impression-question-bank/packaging-first-impression-question-bank.png" alt="Question bank for testing product packaging and photos: four questions after a timed view, four with the image on screen, and two on details and price." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/packaging-first-impression-question-bank">Packaging and product photo test questions</a>, Koji</p>
