Bar chart
Share of US adults who say packaging sways what they buy
How packaging design and materials affect purchases and gift choices, from a 2018 Ipsos poll
Results from an Ipsos online poll of 2,002 US adults in April 2018, commissioned by the Paper and Packaging Board. 72% said a product's packaging design often influences their purchase decisions, 67% said the packaging materials do, and 81% said design can affect which gift they choose. Useful for small brands deciding whether a packaging test is worth the time before a print run. Koji can run first-impression tests of a pack with timed image views in AI interviews.
Where this appears
What's in this bar chart
| Share of US adults | |
|---|---|
| Design can affect gift choice | 81% |
| Design often influences purchases | 72% |
| Materials often influence purchases | 67% |
Online poll of 2,002 US adults, April 2018
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
<a href="https://www.koji.so/visuals/packaging-influence-on-purchase-ipsos-2018"><img src="https://www.koji.so/visuals/packaging-influence-on-purchase-ipsos-2018/packaging-influence-on-purchase-ipsos-2018.png" alt="Bar chart: 81% of US adults say design can affect gift choice, 72% say packaging design often sways purchases, 67% say materials do." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/packaging-influence-on-purchase-ipsos-2018">Share of US adults who say packaging sways what they buy</a>, Koji</p>
