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Reference table

How many pairs a pairwise comparison needs

A full round needs n x (n - 1) / 2 pairs, so the count grows fast

Table showing how many pairs a full pairwise comparison needs for 4 to 30 options, and the practical approach for each size
Past about eight options, nobody should see every pair

A quick reference for planning a pairwise comparison study. It lists how many pairs a full round needs for 4 to 30 options, using the formula n x (n - 1) / 2, and when to switch from showing everyone every pair to giving each participant a random sample. Researchers and product managers can use it to size a prioritisation study. In Koji each pair can be asked as a single choice question with a follow-up about why.

Where this appears

What's in this reference table

OptionsPairs for a full roundPractical approach
46Every participant sees every pair
510Every participant sees every pair
828Full round is possible but tiring; consider sampling
1045Each participant sees a random sample of pairs
15105Random sample per participant, larger total sample
20190Random sample per participant, or cut the list first
30435Use an adaptive tool or narrow the list with another method

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<a href="https://www.koji.so/visuals/pairwise-comparison-number-of-pairs"><img src="https://www.koji.so/visuals/pairwise-comparison-number-of-pairs/pairwise-comparison-number-of-pairs.png" alt="Table showing how many pairs a full pairwise comparison needs for 4 to 30 options, and the practical approach for each size" width="1200" height="906" /></a>
<p>Source: <a href="https://www.koji.so/visuals/pairwise-comparison-number-of-pairs">How many pairs a pairwise comparison needs</a>, Koji</p>