Process
How to estimate a participant recruiting budget
A five-step process for estimating what a recruited research study will cost: the number of completed sessions, a buffer for no-shows, incentives set by audience, the recruiting fee per session, and the moderation and analysis time each session needs. Use it to compare recruiting marketplaces, panels and in-house recruiting on the same basis before you commit. Koji helps by removing the scheduling and moderation step, since its AI interviewer runs each interview from a link.
Where this appears
What's in this process
- Count the completed sessions you need: Work back from the decision the research has to support.
- Add a buffer for no-shows: Over-recruit a little, since some people will not turn up.
- Set the incentive by audience: Professionals expect more than consumers. Base it on their hourly rate.
- Add the recruiting fee per session: Check whether it is charged per completed session, per invite or per lead.
- Add moderation and analysis time: Every live session costs a researcher an hour, plus prep and synthesis.
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<a href="https://www.koji.so/visuals/participant-recruiting-budget-estimate-process"><img src="https://www.koji.so/visuals/participant-recruiting-budget-estimate-process/participant-recruiting-budget-estimate-process.png" alt="Process for estimating a participant recruiting budget, from counting sessions to adding moderator time" width="1200" height="792" /></a>
<p>Source: <a href="https://www.koji.so/visuals/participant-recruiting-budget-estimate-process">How to estimate a participant recruiting budget</a>, Koji</p>
