Checklist
Before you pay for a customer interview: a checklist
Nine checks for founders about to offer money for customer interviews: screen first, say the amount up front, pay after the call, keep the reward near the going rate, skip cash for friends and design partners, check gift rules, read every interview before paying, watch for repeats and ask for a commitment at the end. In Koji you approve each reward with the interview and its quality score beside it.
Where this appears
What's in this checklist
- Screen on recent behaviour before you mention the reward
- Put the amount, the time and the payout in the first message
- Pay after the interview, not before
- Keep the reward near the going rate for their time
- Never pay friends, peers or design partners in cash
- Check whether their employer lets them accept gifts
- Read each interview before you release the reward
- Watch for the same email or story appearing twice
- End by asking for a commitment, separate from the reward
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/paying-for-customer-interviews-checklist"><img src="https://www.koji.so/visuals/paying-for-customer-interviews-checklist/paying-for-customer-interviews-checklist.png" alt="Checklist of nine things to do before offering money for a customer interview, from screening on recent behaviour to asking for a commitment at the end" width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/paying-for-customer-interviews-checklist">Before you pay for a customer interview: a checklist</a>, Koji</p>
