Bar chart
How PE firms treat pricing in diligence
Most check the pricing plan, a third check whether it can be delivered
Four findings from Simon-Kucher's Private Equity Value Creation Study 2026, based on 215 respondents. Most firms look at pricing strategy in diligence, but only a third assess whether the pricing plan can be carried out, and two thirds say commercial due diligence spends too long on the market. Deal teams can use it to argue for testing the price line with customers before the investment committee, for example with interviews and a price test in Koji.
Where this appears
What's in this bar chart
| Share of respondents | |
|---|---|
| Execution matters as much as finding | 82% |
| Evaluate pricing strategy | 70% |
| CDD spends too long on the market | 66% |
| Assess pricing implementation | 33% |
215 private equity respondents.
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<a href="https://www.koji.so/visuals/pe-diligence-pricing-gap-simon-kucher-2026"><img src="https://www.koji.so/visuals/pe-diligence-pricing-gap-simon-kucher-2026/pe-diligence-pricing-gap-simon-kucher-2026.png" alt="Bar chart of a 2026 PE survey: 82% value execution, 70% evaluate pricing strategy, 66% say CDD overweights the market, 33% assess pricing implementation" width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/pe-diligence-pricing-gap-simon-kucher-2026">How PE firms treat pricing in diligence</a>, Koji</p>
