Reference table
Ways to hear from pilot users
Calls, surveys and AI interviews compared
A comparison of three ways a founder can learn what end users think during an enterprise pilot: calling them, sending a usage survey, or running AI-moderated interviews in Koji. It rates each on depth, time, reach, consistency, candour, analysis effort and comparing waves. Use it to choose a method before the pilot starts.
Where this appears
What's in this reference table
| Calling users yourself | Usage survey | Koji interviews | |
|---|---|---|---|
| Depth | High, one call at a time | Shallow | Follow-ups on every answer |
| Time to results | Days of scheduling | Fast | Users answer when free |
| Reach | 3 to 5 users | Whole group, low response | Whole group, personal links |
| Consistency | Varies by call | Fixed | Same guide every time |
| Candour | Users guard words | Moderate | Talking to an AI, not the vendor |
| Analysis effort | Notes to write up | Charts only | Themes with linked quotes |
| Wave comparison | Manual | Possible | Repeat scale questions |
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/pilot-end-user-interviews-method-comparison"><img src="https://www.koji.so/visuals/pilot-end-user-interviews-method-comparison/pilot-end-user-interviews-method-comparison.png" alt="Table comparing calls, usage surveys and Koji interviews for hearing from pilot users, across depth, speed, reach, consistency and analysis effort." width="1200" height="803" /></a>
<p>Source: <a href="https://www.koji.so/visuals/pilot-end-user-interviews-method-comparison">Ways to hear from pilot users</a>, Koji</p>
