Process
Price your small business in a week
Six steps from a floor price to a price you have tried with real customers
A six-step plan for a small business owner who needs to set or change a price without a research team. It starts with a floor price, asks about 30 recent customers, runs a short price ladder, reads the reasons behind each answer and ends with a real-money check on new bookings. Koji can run the interviews and the price test, but the steps work with a phone and a notebook.
Where this appears
What's in this process
- Write your floor: Add up what each sale costs and what you need to earn. Test nothing below it.
- Pick recent customers: People who bought in the last 90 days, plus a few who did not come back.
- Send one short ask: A text, email or receipt note with a small thank-you.
- Run the price test: Five to seven prices, evenly spaced around today's price.
- Read the reasons: Group the why answers before you look at the curve.
- Try it for real: Put the new price on new bookings and watch for a month.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/price-your-small-business-in-a-week"><img src="https://www.koji.so/visuals/price-your-small-business-in-a-week/price-your-small-business-in-a-week.png" alt="Process for pricing a small business in a week: set a floor, pick recent customers, ask, run a price test, read the reasons, try it." width="1200" height="831" /></a>
<p>Source: <a href="https://www.koji.so/visuals/price-your-small-business-in-a-week">Price your small business in a week</a>, Koji</p>
