Bar chart
What leading ecommerce product pages leave out
Five information gaps on product detail pages, by share of sites
A bar chart of five information gaps on the product pages of leading US and European ecommerce sites, from Baymard Institute's 2026 product page benchmark: 89% don't respond to negative reviews, 81% omit price per unit, 67% show no estimated total cost, 63% lack navigation for review images and 44% have no link to the return policy. Ecommerce and merchandising teams can use it to audit their own top listings. Koji interviews shoppers about what they could not find.
Where this appears
What's in this bar chart
| Share of sites | |
|---|---|
| Don't respond to negative reviews | 89% |
| Omit price per unit | 81% |
| No estimated total cost on the page | 67% |
| No navigation for review images | 63% |
| No link to the return policy | 44% |
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<a href="https://www.koji.so/visuals/product-page-information-gaps-baymard-2026"><img src="https://www.koji.so/visuals/product-page-information-gaps-baymard-2026/product-page-information-gaps-baymard-2026.png" alt="Bar chart of five gaps on leading ecommerce product pages, led by 89% of sites that ignore negative reviews and 81% that omit price per unit." width="1200" height="631" /></a>
<p>Source: <a href="https://www.koji.so/visuals/product-page-information-gaps-baymard-2026">What leading ecommerce product pages leave out</a>, Koji</p>
