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Quarterly customer interview questions for your board page

The same core questions every quarter, so the board sees a trend

Question bank for quarterly customer interviews that feed a board page, with questions for accounts that left, accounts that stayed and deals you lost.
Ask the same core questions every quarter so the board can see a trend
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A bank of eleven interview questions for founders who bring customer evidence to a board meeting every quarter. It covers accounts that churned, accounts that stayed or grew, and deals lost in the quarter, and every question asks about events rather than opinions. Rerun the same questions each quarter so the reasons stay comparable. In Koji you can paste them into a study and invite each group by email.

Where this appears

What's in this question bank

Accounts that left

  1. Take me back to when you first started thinking about leaving. What was going on?
  2. What did you try before you decided to cancel?
  3. What are you using now, and what made that the choice?
  4. What would have had to be true for you to stay?

Accounts that stayed or grew

  1. What do you rely on us for most right now?
  2. What almost made you look elsewhere in the last six months?
  3. Who at your company uses it now, compared with a year ago?
  4. If we disappeared tomorrow, what would you do instead?

Deals you lost this quarter

  1. Walk me through how you made the decision, from first call to signature.
  2. Which option did you pick, and what tipped it?
  3. What did we get wrong in how we sold to you?

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<a href="https://www.koji.so/visuals/quarterly-customer-interview-questions-board"><img src="https://www.koji.so/visuals/quarterly-customer-interview-questions-board/quarterly-customer-interview-questions-board.png" alt="Question bank for quarterly customer interviews that feed a board page, with questions for accounts that left, accounts that stayed and deals you lost." width="1200" height="782" /></a>
<p>Source: <a href="https://www.koji.so/visuals/quarterly-customer-interview-questions-board">Quarterly customer interview questions for your board page</a>, Koji</p>

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