Process
Five steps to rank customer problems
From stories to a top-three pick you can trust
A five-step process for founders who have heard several customer pains and must choose one to build for. It starts with open stories, turns them into a short list, asks 15 to 30 people to pick their top three in a shuffled order, asks why, and checks for real workarounds. Use it before you write any code.
Where this appears
What's in this process
- Hear 8 to 12 stories: Ask about the last time the problem happened, not about your idea.
- Write the list: 5 to 8 pains in the customer's words, plus Something else at the end.
- Shuffle and pick three: 15 to 30 people, a new order for each, exactly three picks.
- Ask why: For each pick: what happened, what it cost, who else was there.
- Check what they did: A pain with no workaround and no money spent is a mild annoyance.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/rank-customer-problems-five-steps"><img src="https://www.koji.so/visuals/rank-customer-problems-five-steps/rank-customer-problems-five-steps.png" alt="Process of five steps to rank customer problems: hear stories, write the list, shuffle and pick three, ask why, and check what people did about it." width="1200" height="739" /></a>
<p>Source: <a href="https://www.koji.so/visuals/rank-customer-problems-five-steps">Five steps to rank customer problems</a>, Koji</p>
