Question bank
Reflexive journal prompts for qualitative research
Ten questions to answer before, during and after interview fieldwork
A set of ten prompts for a reflexive journal, grouped by the three moments a qualitative researcher should write: before fieldwork, straight after each interview and during analysis. Use them to record your expectations, how participants saw you and why you changed codes, so you can show how you shaped the findings. They work for academic studies and for product teams running customer interviews, including AI-moderated interviews in Koji.
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What's in this question bank
Before fieldwork
- What do I expect to hear, and why?
- Which answer am I hoping for?
- What is my relationship to the topic and to these participants?
After each interview
- What surprised me in this conversation?
- Where did the participant seem guarded, and why might that be?
- What did they assume about me or my role?
- Did I ask anything in a leading way?
During analysis
- Which codes did I merge, rename or drop today, and why?
- Does this change move the findings towards what I expected?
- Which participant breaks this theme?
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<a href="https://www.koji.so/visuals/reflexive-journal-prompts-qualitative-research"><img src="https://www.koji.so/visuals/reflexive-journal-prompts-qualitative-research/reflexive-journal-prompts-qualitative-research.png" alt="Question bank of ten reflexive journal prompts in three sections: before fieldwork, after each interview and during analysis." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/reflexive-journal-prompts-qualitative-research">Reflexive journal prompts for qualitative research</a>, Koji</p>
