Process
Build a research democratization program in five steps
Five steps for letting more of the company run research without losing quality. Audit who needs research and how often, build a library of approved study templates, agree what non-researchers may run alone, choose tools that keep interviews unbiased, and track output such as time to insight and decisions backed by research. Use it as the plan for a first pilot. Koji runs the interviews in step four the same way whoever sets the study up.
Where this appears
What's in this process
- Audit research demand: Map every team that makes product decisions, how often they need research and where they decide without data.
- Build a template library: Pre-approved studies for common needs: feature validation, onboarding, churn, NPS deep-dives, competitive intelligence.
- Define ownership boundaries: Set what non-researchers run alone. Pricing, major pivots and usability testing always involve a specialist.
- Choose tools that encode quality: Let the tool handle unbiased interviewing, follow-up probing and structured insights, so quality doesn't hinge on who set it up.
- Measure research output: Track time to insight, studies per quarter, decisions backed by research and coverage across product areas.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/research-democratization-program-five-steps"><img src="https://www.koji.so/visuals/research-democratization-program-five-steps/research-democratization-program-five-steps.png" alt="Process showing five steps to build a research democratization program: audit demand, build templates, set ownership boundaries, choose tools, measure output." width="1200" height="867" /></a>
<p>Source: <a href="https://www.koji.so/visuals/research-democratization-program-five-steps">Build a research democratization program in five steps</a>, Koji</p>
