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Bar chart

What 301 UX researchers think of research democratization

Bar chart from a 2025 survey of 301 UX researchers: 95.0% back repository access for all, 74.1% back non-researchers running studies, 71% already do it.
Most researchers already accept that other teams will run studies. The open question is how to keep those studies good. Source: Great Question, 2025 Democratization Report, 301 UX research professionals

Three results from Great Question's 2025 Democratization Report, a survey of 301 UX research professionals in 34 countries. Nearly all support giving the whole organization access to the research repository, about three in four support non-researchers running studies, and 71% say non-researchers already conduct research alongside them. Use it to make the case for a democratization program with guardrails, such as templates and AI-moderated interviews in Koji.

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What's in this bar chart

Share of respondents
Support repository access for everyone95%
Support non-researchers running studies74.1%
Have non-researchers doing research now71%

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<a href="https://www.koji.so/visuals/ux-researchers-views-on-research-democratization-2025"><img src="https://www.koji.so/visuals/ux-researchers-views-on-research-democratization-2025/ux-researchers-views-on-research-democratization-2025.png" alt="Bar chart from a 2025 survey of 301 UX researchers: 95.0% back repository access for all, 74.1% back non-researchers running studies, 71% already do it." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/ux-researchers-views-on-research-democratization-2025">What 301 UX researchers think of research democratization</a>, Koji</p>