Reference table
How to adjust a research incentive
A quick reference for setting a research participant incentive. Start from a per-minute baseline for a moderated session, then add the uplift for each factor that applies: in-person sessions, site visits, B2B professionals, executives and niche specialists, and adjust for local purchasing power abroad. Use it when recruitment stalls and you need to check your rate against the market. Koji can then pay each participant their incentive for you once you approve the interview.
Where this appears
What's in this reference table
| Factor | Add to the baseline |
|---|---|
| In-person instead of remote | +25% |
| Site visit or facility | +35% |
| B2B professional | +50 to 100% |
| Executive or C-suite | +150 to 200% |
| Niche specialist | +25 to 50% |
| International participant | Adjust for local purchasing power |
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/research-incentive-adjustments-by-session-type"><img src="https://www.koji.so/visuals/research-incentive-adjustments-by-session-type/research-incentive-adjustments-by-session-type.png" alt="Table showing how much to raise a research incentive for in-person sessions, site visits, B2B and executive participants, specialists and other countries." width="1200" height="674" /></a>
<p>Source: <a href="https://www.koji.so/visuals/research-incentive-adjustments-by-session-type">How to adjust a research incentive</a>, Koji</p>
