Bar chart
What software buyers face after picking a vendor
Three findings from a June 2026 survey of 1,038 B2B software decision-makers
A bar chart of three results from G2’s 2026 Buyer Behavior Report: 49% of software buyers saw a CFO veto an already-approved purchase in the last year, finance is involved in 46% of software decisions (up from 31%), and 39% name IT security review as the biggest delay after choosing a vendor. Revenue teams can use it to explain why selected deals still slip, and Koji can help run the interviews that show what each approval gate needs.
Where this appears
What's in this bar chart
| Share of buyers | |
|---|---|
| CFO vetoed an approved purchase | 49% |
| Finance involved in software decisions | 46% |
| Security review is the top delay | 39% |
Security review rises to 50% among enterprise buyers. The CFO veto counts the last 12 months.
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<a href="https://www.koji.so/visuals/software-buyers-after-vendor-selection-g2-2026"><img src="https://www.koji.so/visuals/software-buyers-after-vendor-selection-g2-2026/software-buyers-after-vendor-selection-g2-2026.png" alt="Bar chart of G2 2026 buyer survey results: 49% saw a CFO veto an approved purchase, 46% have finance involved, 39% name security review as the top delay." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/software-buyers-after-vendor-selection-g2-2026">What software buyers face after picking a vendor</a>, Koji</p>
