Question bank
Nine questions to validate a startup idea
Interview questions about what people did, not what they would do.
Nine reusable questions for the first ten customer interviews when you are testing a startup idea. They stay on what people did, what it cost them and what they already pay for, and end by asking for a small commitment such as an introduction or a pilot date. Adapted from the Mom Test approach. Use them in calls or in an AI-run interview, and keep your idea out of the conversation until the end.
Where this appears
What's in this question bank
The last time
- Tell me about the last time you ran into this problem.
- What did you do about it, step by step?
- What did that cost you in time or money?
What they tried
- What have you tried to fix it, and what happened?
- What do you use today, and what annoys you about it?
- Have you ever paid for anything to solve it?
Commitment
- Who else deals with this? Could you introduce me?
- Would you put a pilot date in your calendar now?
- What would have to be true for you to switch?
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<a href="https://www.koji.so/visuals/startup-idea-validation-interview-questions"><img src="https://www.koji.so/visuals/startup-idea-validation-interview-questions/startup-idea-validation-interview-questions.png" alt="Question bank of nine interview questions for validating a startup idea, in three groups: the last time the problem happened, what people tried, and commitment." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/startup-idea-validation-interview-questions">Nine questions to validate a startup idea</a>, Koji</p>
