Question bank
Story-based interview questions for continuous discovery
Five questions to ask customers and four to ask your team afterwards
A short question bank for weekly discovery interviews. The first five questions anchor the customer on a specific past event so you hear about real problems and workarounds instead of a wish list. The second set is for the team after the call, to decide what goes on the opportunity solution tree. Copy them into your interview guide, or into a Koji study so an AI interviewer asks them and follows up.
Where this appears
What's in this question bank
Ask about a real past event
- Tell me about the last time you [did the thing you are researching].
- What were you trying to accomplish?
- What made that hard?
- What did you do to work around it?
- What did that cost you in time or money?
After each interview
- What new opportunities (needs, pain points, desires) did we hear?
- Do they map to opportunities already on the tree, or are they new?
- Did anything challenge or rule out an assumption we hold?
- Do the new opportunities suggest a solution worth exploring?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/story-based-interview-questions-continuous-discovery"><img src="https://www.koji.so/visuals/story-based-interview-questions-continuous-discovery/story-based-interview-questions-continuous-discovery.png" alt="Question bank with five story-based questions about a customer's last real experience and four questions for updating the opportunity tree afterwards" width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/story-based-interview-questions-continuous-discovery">Story-based interview questions for continuous discovery</a>, Koji</p>
