Question bank
Interview questions for signups who stalled
Nine questions for the first 20 signups who never reached value
A reusable question bank for interviewing people who signed up for your product but never reached the first moment of value. It starts before the product, so you learn whether they were your customer at all, then walks through the first session and ends on what they did instead. Founders and product managers can paste it into a call script or a study. Koji can run these as AI interviews and follow up on each answer.
Where this appears
What's in this question bank
Before signup
- What were you trying to get done when you found us?
- What had you tried before?
- What made you sign up that day?
The first session
- Walk me through what you did right after signing up.
- What did you expect to see first?
- Was there a moment you weren't sure what to do next?
What happened next
- What did you do instead, that same week, for the same job?
- What would have to be true for you to come back?
- Who else would need to say yes before you used it for real?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/new-user-stall-interview-questions"><img src="https://www.koji.so/visuals/new-user-stall-interview-questions/new-user-stall-interview-questions.png" alt="Question bank of nine interview questions for signups who stalled, in three parts: before signup, the first session and what happened next." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/new-user-stall-interview-questions">Interview questions for signups who stalled</a>, Koji</p>
