Process
Interview your first 20 signups in a week
A six-step plan for founders with a small, stalled funnel
Six steps for a founder who has a few dozen signups and wants to know why most never reach value. It compares people who stalled with people who activated, keeps the interviews short, and ends with a count rather than a hunch. Use it as a checklist for a week of calls. Koji can send the invitations and run the interviews if you do not want to book them by hand.
Where this appears
What's in this process
- Pick one activation event: The single action that means they got value.
- Split the last 30 signups: Did the event, never came back, came back and got stuck.
- Invite within a week: Short, honest, ten minutes, no selling.
- Ask what happened: Before signup, the first session, then what came next.
- Tag the first five minutes: Note the first moment of hesitation, in their words.
- Count and decide: Tally each reason once per person, change one thing.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
html
<a href="https://www.koji.so/visuals/interview-first-20-signups-in-a-week"><img src="https://www.koji.so/visuals/interview-first-20-signups-in-a-week/interview-first-20-signups-in-a-week.png" alt="Process showing six steps for interviewing early signups in a week: pick an activation event, split signups, invite, ask, tag and decide." width="1200" height="831" /></a>
<p>Source: <a href="https://www.koji.so/visuals/interview-first-20-signups-in-a-week">Interview your first 20 signups in a week</a>, Koji</p>
