Process
Survey question order: a 7-step template
A seven-step template for ordering survey or interview questions so fatigue and drop-off stay low: a screener, a behavioral anchor question, a scale to quantify the experience, an open probe into the reason, a ranking to prioritize, demographics at the end and a final optional open question. It suits researchers and product teams drafting a new study. In Koji the AI can add that probe on its own after a low score.
Where this appears
What's in this process
- Screener: Yes or no, or single choice: is this the person you need to hear from?
- Behavioral anchor: Open-ended: tell me about the last time you did it.
- Closed quantification: A scale or Likert question: how easy was that to do?
- Adaptive probe: Open-ended: what made it hard, or what made it easy?
- Prioritization: Ranking: put these 4 improvements in order of value.
- Demographics, at the end: Single choice for role, company size and similar.
- Optional open-ended: Anything else we should know?
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/survey-question-order-template-seven-steps"><img src="https://www.koji.so/visuals/survey-question-order-template-seven-steps/survey-question-order-template-seven-steps.png" alt="Process showing a seven-step survey question order: screener, behavioral anchor, scale, adaptive probe, ranking, demographics and an optional open question." width="1080" height="1080" /></a>
<p>Source: <a href="https://www.koji.so/visuals/survey-question-order-template-seven-steps">Survey question order: a 7-step template</a>, Koji</p>
