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10 UX research deliverables that drive action

List of 10 UX research deliverables, from the research report, personas and journey map to the highlights reel and research brief.
Pick the output by the decision it has to inform, not by habit.
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A cheat sheet of the ten UX research deliverables teams use most, each with a one-line description of what it contains. Use it to choose how to package a study's findings, from a full research report or persona set to a short video reel or a pre-study brief. Koji produces the research report for you once interviews finish, with themes, charts and quotes.

Where this appears

What's in this guide

  1. Research report: Method, key findings, evidence and prioritised recommendations in one document.
  2. User personas: A composite of one user segment: goals, behaviours, pain points and context.
  3. Customer journey map: A timeline of one task, with actions, emotions, pain points and openings at each stage.
  4. Insight statements: We observed X. This suggests Y. Therefore Z.
  5. Affinity map: Observations and quotes clustered bottom up into themes, often as a team.
  6. Usability test report: Task completion, success criteria, severity ratings and the UX issues found.
  7. Video highlights reel: 3 to 7 minutes of the strongest moments from your sessions.
  8. Research synthesis document: Findings from many studies over time, combined into one evolving picture.
  9. Competitive analysis report: Competitors compared on the dimensions customers say matter.
  10. Research brief: Written before the study: objectives, questions, methods, participants, success criteria.

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