Reference table
Which research deliverable each audience needs
A table that matches each stakeholder group with what it needs from research and the deliverable format that suits it best. Product managers want evidence for the roadmap, designers want mental models and workflows, and executives want business impact on one page. Use it when planning how to share a study so each audience gets a format it will read.
Where this appears
What's in this reference table
| Audience | What they need | Best deliverable format |
|---|---|---|
| Product manager | Prioritised action items, evidence for the roadmap | Research report, insight statements |
| Designer | Mental models, pain points, workflows | Personas, journey maps, affinity maps |
| Engineer | Specific issues, edge cases, technical constraints | Usability report, annotated screenshots |
| Executive | Business impact, trends, strategic implications | One-page executive summary, top findings slide |
| Sales and marketing | Customer language, objections, value perception | VoC quote bank, personas |
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<a href="https://www.koji.so/visuals/ux-research-deliverables-by-audience-table"><img src="https://www.koji.so/visuals/ux-research-deliverables-by-audience-table/ux-research-deliverables-by-audience-table.png" alt="Table matching five audiences, from product managers to executives and sales, with what they need and the best research deliverable." width="1200" height="798" /></a>
<p>Source: <a href="https://www.koji.so/visuals/ux-research-deliverables-by-audience-table">Which research deliverable each audience needs</a>, Koji</p>
