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5 research deliverable mistakes to avoid

Listicle of five research deliverable mistakes: writing for yourself, no recommendations, perfect over timely, no evidence, one format for all.
Run through these five before a report or readout goes out.

Five common reasons research deliverables get ignored, with the fix for each. Write in your stakeholders' language, pair every finding with a recommendation, deliver before the decision, show the evidence and split the output into modular pieces. Use it as a last check before you send a report or readout.

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What's in this guide

  1. Writing for yourself: Use your audience's language and keep research jargon out of executive decks.
  2. Reporting without recommending: Every significant finding needs a therefore: what the team should do next.
  3. Perfect over timely: A good report the day before the decision beats a perfect one after it.
  4. Leaving out the evidence: Back each key finding with quotes, numbers or clips people can check.
  5. One size fits all: Build modular pieces: an executive summary, a detailed report and a quote bank.

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<p>Source: <a href="https://www.koji.so/visuals/ux-research-deliverable-mistakes-listicle">5 research deliverable mistakes to avoid</a>, Koji</p>