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Usability metrics checklist: 5 mistakes to avoid

Checklist of five usability metrics mistakes to avoid, from timing failed attempts to changing task wording between benchmark rounds.
Five checks before you report a usability benchmark.

A five-point checklist for reporting usability metrics without fooling yourself. It covers timing only successful attempts, using the median or geometric mean for skewed time data, adding a confidence interval to every success rate, measuring satisfaction next to success, and keeping task wording fixed between rounds. Use it before sharing a benchmark with stakeholders.

What's in this checklist

  • Report time on task for successful attempts only
  • Use the median or geometric mean on small samples, not the arithmetic mean
  • Give every success rate a confidence interval
  • Measure satisfaction as well as success
  • Keep task wording identical between benchmark rounds

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<a href="https://www.koji.so/visuals/usability-metrics-mistakes-checklist"><img src="https://www.koji.so/visuals/usability-metrics-mistakes-checklist/usability-metrics-mistakes-checklist.png" alt="Checklist of five usability metrics mistakes to avoid, from timing failed attempts to changing task wording between benchmark rounds." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/usability-metrics-mistakes-checklist">Usability metrics checklist: 5 mistakes to avoid</a>, Koji</p>