Question bank
Van Westendorp and Gabor-Granger pricing questions
The four price sensitivity questions and the purchase intent question, in plain wording
The exact questions for two common pricing studies. The four Van Westendorp questions ask where a price starts to feel too cheap, a bargain, expensive and too expensive. The Gabor-Granger question asks how likely someone is to buy at one price at a time, on a five-point scale. Show the same product description to everyone before you ask. In Koji you can add the Van Westendorp questions as open questions and use the price test question type for Gabor-Granger.
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What's in this question bank
Van Westendorp price questions
- At what price would this be so cheap that you would doubt its quality?
- At what price would it be a bargain, a great buy for the money?
- At what price would it start to feel expensive, but you would still consider it?
- At what price would it be so expensive that you would not consider it?
Gabor-Granger, one price at a time
- How likely are you to buy this at [price]? Definitely not, probably not, not sure, probably, or definitely?
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<a href="https://www.koji.so/visuals/van-westendorp-and-gabor-granger-question-bank"><img src="https://www.koji.so/visuals/van-westendorp-and-gabor-granger-question-bank/van-westendorp-and-gabor-granger-question-bank.png" alt="Question bank with the four Van Westendorp price questions and the Gabor-Granger purchase intent question with its five-point scale" width="1200" height="656" /></a>
<p>Source: <a href="https://www.koji.so/visuals/van-westendorp-and-gabor-granger-question-bank">Van Westendorp and Gabor-Granger pricing questions</a>, Koji</p>
