Bar chart
Top reasons customers leave small businesses
Survey of 1,002 customers of service-based small businesses
Share of 1,002 customers of service-based small businesses who named each reason for leaving, from a 2026 survey run by The Harris Poll for HoneyBook. Slow or hard-to-reach service was named by 36%, lack of professionalism or reliability by 32% and inconsistent quality by 30%. HoneyBook sells software to these businesses, so treat it as one data point and check it against your own customers.
Where this appears
What's in this bar chart
| Share of customers | |
|---|---|
| Slow or hard to reach | 36% |
| Lack of professionalism or reliability | 32% |
| Inconsistent quality | 30% |
Customers of service-based small businesses. Survey by The Harris Poll for HoneyBook.
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<a href="https://www.koji.so/visuals/why-customers-leave-small-businesses-honeybook"><img src="https://www.koji.so/visuals/why-customers-leave-small-businesses-honeybook/why-customers-leave-small-businesses-honeybook.png" alt="Bar chart of the top reasons customers leave service-based small businesses: slow or hard to reach 36%, lack of professionalism 32%, inconsistent quality 30%." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/why-customers-leave-small-businesses-honeybook">Top reasons customers leave small businesses</a>, Koji</p>
