Framework
Four reasons research participants don't show up
A framework of the four reasons participants miss scheduled research interviews. Forgetting is the most common. Life getting in the way is unpredictable but manageable with easy rescheduling. Motivation fades during long gaps between recruiting and the session, and logistics confusion covers wrong links, time zones and unclear instructions. Use it to diagnose your own no-shows before choosing a fix. Async AI interviews in Koji remove the appointment entirely.
Where this appears
What's in this framework
- They forgot: The most common cause. The session was booked days or weeks ago and nothing reminded them.
- Life happened: A meeting moved, childcare fell through or a commute ran long. Easy rescheduling handles most of these.
- They lost motivation: Interest faded during a long gap between signing up and the session.
- The logistics confused them: Wrong link, wrong time zone or unclear instructions. People who can't join rarely write back.
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Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/why-research-participants-no-show-four-causes"><img src="https://www.koji.so/visuals/why-research-participants-no-show-four-causes/why-research-participants-no-show-four-causes.png" alt="Framework of the four causes of research interview no-shows: they forgot, life happened, they lost motivation, or the logistics confused them." width="1200" height="777" /></a>
<p>Source: <a href="https://www.koji.so/visuals/why-research-participants-no-show-four-causes">Four reasons research participants don't show up</a>, Koji</p>
