TL;DR
Koji and Quantilope both use AI to automate market research, but they are built for different buyers. Quantilope is an enterprise quantitative insights platform for large brand and insights teams running advanced survey methodologies (conjoint, MaxDiff, brand tracking), with pricing that reportedly starts around $22,000 per year. Koji is an AI-native, qualitative-first platform that runs AI-moderated voice and text interviews, automatically codes the transcripts, and generates a stakeholder-ready report — starting at €79/month with no annual contract and no five-figure floor.
If you are an enterprise insights team that lives in advanced quant and has the budget, Quantilope is a capable platform. If you want the depth of real customer conversations — at survey speed and survey scale, without a five-figure commitment — Koji is the modern choice.
Koji vs Quantilope at a glance
| Koji | Quantilope | |
|---|---|---|
| Core method | AI-moderated voice & text interviews (qual-first, with structured quant questions) | Automated quantitative surveys + advanced methods |
| Best for | Founders, PMs, researchers, agencies who need depth fast | Enterprise brand & insights teams running advanced quant |
| Entry price | €79/month (no contract) | ~$22,000/year (contact-based) |
| Time to insight | Hours — interviews run 24/7, themes auto-generated | Days to weeks depending on method |
| Qualitative depth | Native — AI probes up to 3 follow-ups per question | Add-on qual methods; survey-led |
| Analysis | Automatic thematic coding + one-click report | Automated charting & significance testing |
| Setup effort | Describe your goal, AI drafts the study | Researcher builds the survey & methodology |
What is Quantilope?
Quantilope, founded in 2014, is a consumer intelligence platform for automated, AI-powered research. It was named the #2 top technology provider for consumer research in the Greenbook GRIT report and is best known for putting advanced quantitative methodologies — conjoint, MaxDiff, brand tracking, price sensitivity — into an automated, drag-and-drop survey builder. Its AI co-pilot, "quinn," suggests survey inputs, generates chart headlines, and drafts recommendations.
Quantilope offers roughly 15 fully automated advanced methods with automated significance testing, charting, and data cleaning. It is genuinely powerful for quant at scale — and priced accordingly. Public pricing data points the entry tier at around $22,000, with implicit and qualitative methods reserved for premium, contact-based tiers. Reviewers also note real friction: clunky dashboarding, limited crosstabs that require Excel export, and missing drag-and-drop features that exist on cheaper platforms.
What is Koji?
Koji is an AI-native customer research platform built around a simple idea: the richest insight comes from conversations, not checkboxes — and AI can now run those conversations at the scale of a survey.
You describe what you want to learn, and Koji''s AI consultant drafts the interview plan. Respondents take an AI-moderated voice or text interview that adapts in real time, probing up to three follow-ups per question to get past surface answers. When interviews complete, Koji automatically codes the transcripts, surfaces themes with supporting quotes, and generates a one-click research report — no manual tagging, no moderator bias, no analyst bottleneck.
Crucially, Koji is not "qual or quant." Every study can mix six structured question types — open-ended, scale, single choice, multiple choice, ranking, and yes/no — so you get chartable quantitative data and the conversational "why" behind it in the same interview.
Pricing: €79/month vs a five-figure floor
This is the starkest difference. Quantilope is an enterprise contract that reportedly starts near $22,000/year. Koji uses a transparent, credit-based model:
- Insights plan: €29/month (29 credits)
- Interviews plan: €79/month (79 credits)
- Overage: a flat €1/credit
- Credit costs: a text interview is 1 credit, a voice interview is 3 credits (~€3), a report refresh is 5 credits
- Quality gate: only conversations that score 3+ on quality actually consume credits — you are never charged for junk or drop-offs
That means a team can run dozens of in-depth voice interviews on Koji for the price of a single afternoon of consulting — and validate the platform for under €80 before committing to anything. For most founders, product teams, and agencies, the math is not close.
Methodology: quant scale vs conversational depth
Quantilope''s strength is statistical rigor on structured quant. If your core question is "which of these 12 product features drives the most preference, with significance testing?", its automated conjoint and MaxDiff tooling is built for exactly that.
Koji''s strength is understanding the human reasoning behind the numbers. An AI-moderated interview does not just record that a customer rated onboarding 4/10 — it asks why, follows the thread, and captures the verbatim story. The global market research industry is on track to reach roughly $150 billion in 2026, yet online qualitative research still represents only about 6% of spend versus 35% for quantitative — a gap that exists largely because deep qual has historically been slow and expensive to run. AI moderation collapses that cost, which is exactly the space Koji is built for. For a fuller breakdown, see our guide to qualitative vs quantitative research.
Speed: hours, not weeks
Quantilope automates survey programming and charting, which is fast for quant. But fielding, incidence, and analysis still run on a project timeline. Koji interviews run 24/7 the moment you publish a link — respondents can take them on their own time, and themes populate as data arrives. Automated thematic analysis is documented at roughly 28x faster than manual coding (about 20 minutes versus 567 minutes per study in a 2024 JMIR AI study), so the analyst bottleneck that defines traditional research effectively disappears.
Where Quantilope wins
To be fair: if you are an enterprise insights team running continuous brand trackers, large-sample conjoint, or implicit association testing and you need defensible statistical significance across thousands of respondents, Quantilope is purpose-built for that and Koji is not trying to be. Quantilope also has a longer track record with large CPG brands.
The verdict
Choose Quantilope if you are a well-funded enterprise insights team whose work is fundamentally advanced quantitative methodology and you have a five-figure budget.
Choose Koji if you want to talk to your customers — really talk to them — at survey speed and scale, mix in structured quant when you need it, and get from question to insight in hours instead of weeks, starting at €79/month.
For most modern teams, the bottleneck was never running more surveys. It was getting the why behind the data, fast and affordably. That is the problem Koji was built to solve.
Try Koji free
You can publish your first AI-moderated study on Koji in minutes — describe your goal, let the AI draft the interview, and share the link. See themes and a finished report before you would have finished writing a traditional survey. Start with Koji and run your first interviews today, or explore the market researcher''s guide to AI research to see how teams are making the switch.
