Insights on customer research, product development, and building products people actually want.
How big is the market research industry, how much do studies really cost, and how fast is AI reshaping it? 40+ current statistics on market size, spend, timelines, and AI adoption — with what each number means for teams doing research in 2026.
Koji Team · July 11, 2026 · 10 min read
46 articles
Security review, legal redlines, and procurement approval routinely add 12+ weeks between "we picked a tool" and "we can use it." Here is the gate-by-gate timeline, the parallelization playbook, and the document list to request on day one.
Koji Team · July 28, 2026 · 9 min read
A practical 6-step process for turning messy customer feedback into decisions — how to centralize, code, quantify, and prioritize themes, plus where AI thematic analysis cuts weeks of work to hours.
Koji Team · July 14, 2026 · 10 min read
Customer development is Steve Blank's four-step framework for proving a market wants your product before you scale it. Here's the process, the interview method, the common mistakes, and how AI-moderated interviews make it 10x faster.
Koji Team · July 14, 2026 · 11 min read
Teresa Torres says interview weekly. Most teams fail within a month. Here is how AI interviews make the habit sustainable without dedicated researchers or scheduling overhead.
Koji Team · April 10, 2026 · 11 min
Exit surveys say 40% of churn is about price. AI interviews reveal that "price" is actually code for 5 different problems. Here is how to find the real story.
Koji Team · April 10, 2026 · 10 min
IVR surveys have completion rates below 15% and capture zero qualitative depth. AI voice interviews achieve 55-70% completion with 3x longer responses. The data is clear.
Koji Team · April 9, 2026 · 9 min
175 articles
73% of PMs now use AI weekly. 95% of enterprise AI pilots produce no measurable ROI. Here are 16 sourced product management statistics for 2026 — and what the gap between those two numbers means.
Koji Research Team · July 29, 2026 · 9 min read
HCP recruitment is the most expensive corner of market research: single-digit incidence, $3–$8 per minute honoraria, and respondents with no free time. Here is what actually works — and what to verify before you field.
Koji Team · July 27, 2026 · 9 min read
The problem with frequent survey-takers is not that they lie. It is that a tiny fraction of panelists produce a large share of all responses, and answering surveys repeatedly changes the people answering them.
Koji Team · July 27, 2026 · 9 min read
126 articles
Hotjar's pricing page no longer exists — it 308-redirects to Contentsquare. One product with one bill has become three separately priced lines. Here are the legacy tiers, the new structure, what Contentsquare contracts actually cost, and what it means for your renewal.
Koji Team · August 1, 2026 · 11 min read
User Interviews publishes every rate — $49 per session, $41 on Essential, $36 on Professional. But the sticker price is the recruiting fee only. Here is the full stack with incentives and B2B targeting, the subscription break-even math, and what 32 negotiated contracts actually cost.
Koji Team · August 1, 2026 · 11 min read
Dscout publishes no prices for any of its three tiers. Here is what real buyers actually pay — median $49,250/year across 53 negotiated contracts — plus the per-study math, the four costs nobody quotes, and how to run longitudinal research for a fraction of it.
Koji Team · August 1, 2026 · 11 min read
3 articles
The 15 best customer research platforms in 2026 — ranked by capability, pricing, and where each fits in a modern research stack. Why AI-native platforms like Koji consolidate interviews, structured questions, thematic analysis, and reports into one workflow.
Koji Research Team · May 24, 2026 · 13 min read
The 10 best SurveyMonkey alternatives for 2026 — including why AI-moderated platforms like Koji replace static surveys with probing voice and text interviews, collecting both structured data and conversational depth at flat €29–€79/month pricing instead of SurveyMonkey's $4,297–$38,808/year contracts.
Koji Research Team · May 24, 2026 · 12 min read
The 9 best Typeform alternatives for 2026 — including why AI-moderated platforms like Koji replace static forms with probing voice and text interviews that collect both structured data and conversational depth at flat pricing instead of capped per-response plans.
Koji Research Team · May 24, 2026 · 11 min read