Koji Learn · For founders

The founder's research playbook

Every decision from idea to scale, in the order you'll face them, with the research that answers each one: who to talk to, what to ask, how many people you need and how to decide.

Stage 1

Before you build

Prove the problem is real, find the people who have it worst, and test the idea before you write code.

  1. Is this problem real, and painful enough to pay for?

  2. Where do I find people to talk to?

  3. Who exactly is my customer?

  4. Will they want what I plan to build?

Stage 2

Finding product-market fit

Test what you show people, set a price, learn why new users stall, and find out whether you have fit.

  1. Does my landing page, demo or concept land?

  2. What should I charge?

  3. Why do new users stall before they get value?

    Start with these guides

  4. Do we have product-market fit?

  5. How should we describe what we do?

Stage 3

Scaling what works

Keep customers, learn why deals are won and lost, move into new segments, and build a research habit that outlasts the founders.

  1. Why do customers leave?

  2. Why do we win and lose deals?

    Start with these guides

  3. How should our pricing change as we move upmarket?

  4. Where is our next segment or market?

  5. When do we hire our first researcher?

    Start with these guides

Stage 4

Running a small business

Learn why customers choose you, leave you or never come back, and which price and offer work, on a small budget.

  1. Why do customers leave or not come back?

    Start with these guides

  2. What should we charge?

  3. Which offer or message works best?

    Start with these guides

  4. How do I get customers to talk to me?

Run your next customer conversations with Koji

AI interviews by voice or text, with your own customers or a panel, and a report you can take to your team.

Koji for founders