Framework
Four user groups for AI feature adoption research
A sampling frame for researching why an AI feature isn't being adopted: split users by behaviour into those who never tried it, tried it once and stopped, use it but check everything it does, and rely on it. Interview 6 to 10 people from each group so their reasons start to repeat. Koji can sort people into the groups with a screening question on a single interview link.
Where this appears
What's in this framework
- Never tried it: They saw it, or never saw it.
- Tried once and stopped: Usually your richest group.
- Use it, but check everything: Heavy checking is a trust signal.
- Rely on it: They show you what a good outcome looks like.
Use this image
Free to use in your docs, decks and posts under CC BY 4.0, as long as you credit Koji with a link to this page. To embed it, paste this into your page:
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<a href="https://www.koji.so/visuals/ai-feature-adoption-four-behavior-groups"><img src="https://www.koji.so/visuals/ai-feature-adoption-four-behavior-groups/ai-feature-adoption-four-behavior-groups.png" alt="Framework of four groups to sample for AI feature adoption research: never tried it, tried once and stopped, use it but check everything, rely on it." width="1200" height="702" /></a>
<p>Source: <a href="https://www.koji.so/visuals/ai-feature-adoption-four-behavior-groups">Four user groups for AI feature adoption research</a>, Koji</p>
