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Anonymous vs identified research answers

What each promise lets you do, and what it costs

Comparison of anonymous and identified research answers: what each lets you do, what each costs and when to use it.
Each promise buys something different. Pick the one your study needs.
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A side-by-side comparison of collecting customer research answers anonymously or identified. Anonymity buys candour on embarrassing or risky topics but rules out follow-up, segment cuts by account data and chasing non-responders. Identified answers allow all three and remain personal data under the GDPR. In Koji, a study can use one shared link or a personal link for each person.

Where this appears

What's in this comparison

Anonymous

  • Nobody can tell who gave an answer
  • More candour on embarrassing or risky topics
  • No follow-up and no chasing non-responders
  • Cannot join answers to account data
  • Breaks if people mention who they are

Identified

  • You know who said what, and say so up front
  • Follow up on any answer
  • Join answers to plan, tenure and usage
  • Chase the people who have not replied
  • Still personal data under the GDPR

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