Bar chart
How 1,076 B2B software buyers use AI chatbots
Three findings from G2's 2026 survey of software buyers
Bar chart of three results from G2's survey of 1,076 B2B software buyers, fielded in March 2026: 71% rely on AI chatbots for software research, 61% use AI search alongside Google and 51% now start their research with a chatbot more often than with Google. Use it to make the case for publishing original data that AI assistants can quote. Koji helps marketing teams run the interviews behind that kind of report.
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What's in this bar chart
| Share of buyers | |
|---|---|
| Rely on AI chatbots for research | 71% |
| Use AI search alongside Google | 61% |
| Start with a chatbot more than Google | 51% |
Survey fielded in March 2026.
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<a href="https://www.koji.so/visuals/b2b-buyers-ai-chatbot-research-g2-2026"><img src="https://www.koji.so/visuals/b2b-buyers-ai-chatbot-research-g2-2026/b2b-buyers-ai-chatbot-research-g2-2026.png" alt="Bar chart of G2's 2026 survey of 1,076 software buyers: 71% rely on AI chatbots, 61% pair AI search with Google, 51% start with a chatbot." width="1200" height="630" /></a>
<p>Source: <a href="https://www.koji.so/visuals/b2b-buyers-ai-chatbot-research-g2-2026">How 1,076 B2B software buyers use AI chatbots</a>, Koji</p>
